Method 14 · Broadcast
Connected TV
Streaming TV ads on Netflix, Amazon Prime, Roku, Hulu, and YouTube TV with measurable targeting.
What it actually is
Modern TV advertising bought programmatically, with audience targeting and conversion tracking, often through self-serve platforms or a media partner.
Best for
Brands with proven unit economics that need scale beyond paid social, and businesses where brand affinity matters as much as direct response.
Watch-outs
Floor budgets are real. Most platforms are not worth running under a few thousand dollars a month. Creative quality and frequency caps determine ROI more than targeting.
Real talk
If you are not yet profitable on Meta and Google, do not skip to CTV. CTV amplifies a working funnel; it does not fix a broken one.
First steps
- 1.Make sure Meta and Google ads are profitable first
- 2.Repurpose your best-performing thirty-second creative as a CTV cut
- 3.Start with one platform and one audience for the first ninety days
The numbers
- Effort
- High effort
- Impact ceiling
- Strong impact
- Timeline
- Results in weeks
- Time required
- 10 to 20 hrs/week
- Budget required
- $2K+/mo
- Primary medium
- Audio or video
- Channel type
- Paid channel
- Stage fit
- Scaling
- Goals served
- AwarenessSales
Tools and examples
Roku Ads Manager · Amazon DSP · Hulu via The Trade Desk · YouTube TV through Google Ads