Method 22 · Owned media
Email Nurture
Newsletters and email sequences that keep leads warm with content, stories, and offers.
What it actually is
A regular email cadence (weekly or bi-weekly) plus automated sequences triggered by behavior. The most reliable owned channel that survives every platform shift.
Best for
Every business with a list. Higher leverage for B2B services, course creators, e-commerce, and consulting.
Watch-outs
List size is a vanity number. Open rate, click rate, and reply rate are real. Prune dormant subscribers quarterly.
Real talk
Email is unsexy and outperforms almost everything else. Founders who treat their list like a relationship outearn founders who treat it like a megaphone.
First steps
- 1.Set the cadence and ship the first email before you build the strategy doc
- 2.Write one welcome sequence and one re-engagement sequence
- 3.Prune cold subscribers every ninety days; the open rate is the inbox health
The numbers
- Effort
- Low effort
- Impact ceiling
- Compounding impact
- Timeline
- Results in weeks
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- Writing
- Channel type
- Owned channel
- Stage fit
- StartingEarly revenueGrowingScaling
- Goals served
- SalesLoyaltyLeads
Tools and examples
ConvertKit · Beehiiv · Klaviyo for e-commerce · HubSpot or Customer.io for B2B