Method 1 · In-person
Creative Guerilla Marketing
Unconventional, low-cost, in-the-street stunts engineered for word of mouth.
What it actually is
Anything that surprises a target audience in their physical world: chalk art outside a venue, a wrapped vehicle, a pop-up demo, a stunt at a conference. The win is the photo or video that travels after.
Best for
Local services, consumer brands, and category disruptors with a clear story and a tight target neighborhood.
Watch-outs
Easy to spend on a stunt nobody talks about. If you cannot describe the post-stunt content in one sentence, do not run it.
Real talk
The cheapest channel on this list and the easiest to under-execute. Plan the social cut before you plan the stunt.
For veterans
Veteran founders carry a story and a bearing that guerilla campaigns can lean into. Use it without making it the only thing you sell.
First steps
- 1.Pick one target neighborhood, conference, or moment in time
- 2.Design the stunt around the post-stunt content, not the stunt itself
- 3.Pre-line up two photographers and one short-form editor
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Solid impact
- Timeline
- Results in weeks
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- In-person
- Channel type
- Shared channel
- Stage fit
- StartingEarly revenueGrowing
- Goals served
- AwarenessLeads
Tools and examples
Sidewalk activations · Conference hijacks · Wrapped vehicles · Branded street teams