Method 33 · Partnerships
Joint Ventures and Affiliate Marketing
Formal partnerships and affiliate programs where another brand sells your offer to their audience.
What it actually is
Revenue-share or commission deals where partners promote you to their list, audience, or community. Often the highest-leverage growth channel for service businesses and creators.
Best for
Course creators, coaches, agencies, B2B service providers, and category creators with defined buyer personas and partner-able offers.
Watch-outs
Bad partner economics destroy the model. The deal must work for the partner, the partner's audience, and you, in that order.
Real talk
One great joint venture can be a six- or seven-figure quarter. The setup is harder than ads, the upside is bigger, and the relationship outlives any single launch.
First steps
- 1.List the ten brands whose audience overlaps cleanly with yours
- 2.Lead the relationship by giving value before asking for a partnership
- 3.Document the partner economics in one page before the first call
The numbers
- Effort
- High effort
- Impact ceiling
- Compounding impact
- Timeline
- Results in months
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- Direct outreach
- Channel type
- Shared channel
- Stage fit
- GrowingScaling
- Goals served
- SalesLeadsAwareness
Tools and examples
Course launch partnerships · Affiliate networks like PartnerStack and Rewardful · Co-branded webinars · Bundle deals with complementary brands