Method 28 · In-person
Lead Events
Workshops, mixers, and small events designed to attract qualified prospects in person.
What it actually is
An event you host, free or paid, designed to draw a specific buyer into a room. The pitch is implicit. The credibility transfer is the point.
Best for
Service businesses, B2B founders, professional services, and any business where one client is worth $10K plus.
Watch-outs
Generic mixers attract the wrong crowd. The narrower the topic and the more specific the audience, the higher the buyer density in the room.
Real talk
A twelve-person workshop with the right twelve names beats a hundred-person open mixer. Curate ruthlessly.
First steps
- 1.Pick the one specific question your buyer will pay to spend two hours on
- 2.Curate the invite list before you set the date
- 3.Plan the follow-up before the event ends
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Strong impact
- Timeline
- Results in weeks
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- In-person
- Channel type
- Owned channel
- Stage fit
- Early revenueGrowingScaling
- Goals served
- LeadsAuthorityLoyalty
Tools and examples
Half-day workshops · Founder breakfasts · Roundtables in your industry · Speaker series at a partner office