Method 10 · Owned media
Lead Magnets and Opt-Ins
Free gifts, templates, quizzes, assessments, and challenges that build your database.
What it actually is
An asset valuable enough that the right person will trade their email and a few qualifying answers for it. The bridge between awareness and a real relationship.
Best for
Anyone running paid ads, content, podcasts, or speaking. The opt-in is the bridge between exposure and pipeline.
Watch-outs
Most lead magnets attract people who will never buy. Build the magnet so its content qualifies the audience as much as it serves them.
Real talk
The opt-in is not the goal. The follow-up sequence is the goal. Build the seven-day nurture before you build the asset.
First steps
- 1.Pick the single hardest decision your buyer makes alone today
- 2.Build a tool or template that helps them make it better
- 3.Write the seven-day nurture sequence before you publish the magnet
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Strong impact
- Timeline
- Results in weeks
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- Writing
- Channel type
- Owned channel
- Stage fit
- StartingEarly revenueGrowingScaling
- Goals served
- LeadsAwareness
Tools and examples
Industry templates · Buyer assessments · Five-day email challenges · Calculators and tools