Method 20 · Owned media
Podcasting and Live-Streaming
Hosting a show with the audience and the guests you want in your life.
What it actually is
A weekly or bi-weekly audio or video show. As host you control who you talk to. The conversations build relationships, the recordings build a content library, and both compound over time.
Best for
Founders who can sit with a question and a guest. Especially powerful for B2B operators, capital allocators, and category leaders who want to build a network on their terms.
Watch-outs
Most podcasts die at episode seven. Commit to fifty-two episodes before judging. Production quality matters less than booking guests your audience cannot ignore.
Real talk
The audience is a side benefit. The real value is the relationships you build with the people you interview. Treat every episode as a long warm intro.
First steps
- 1.Pick the narrow theme and the fifty guests you most want to talk to
- 2.Book the first ten before you launch
- 3.Plan the YouTube and short-form clips before the audio drops
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Strong impact
- Timeline
- Results in months
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- Audio or video
- Channel type
- Owned channel
- Stage fit
- Early revenueGrowingScaling
- Goals served
- AuthorityLeadsLoyalty
Tools and examples
Riverside · Descript · Podpage · Buzzsprout for distribution