Method 11 · Social
Social Media
Posting consistently on LinkedIn, X, Instagram, YouTube, TikTok, Facebook, Pinterest, or Snapchat to build audience and trust.
What it actually is
A daily or near-daily distribution practice on one or two platforms where your buyers actually spend time, with a content cadence designed for compounding reach.
Best for
Personal-brand founders, coaches, B2B service providers, consumer brands. Pick the one platform that maps to your buyer.
Watch-outs
Posting on five platforms means executing on none. Pick one anchor platform for twelve months before you expand.
Real talk
Most founders waste two years posting in the wrong tone on the wrong platform. The platform you enjoy is usually the right one. The voice that sounds like a brand is usually the wrong one.
First steps
- 1.Choose the one platform where your buyers spend time, not the one you enjoy most
- 2.Commit to ninety days of posting before judging results
- 3.Write in the voice you would use over a beer, not in the voice of a press release
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Strong impact
- Timeline
- Results in months
- Time required
- 5 to 10 hrs/week
- Budget required
- Free or near-free
- Primary medium
- Writing
- Channel type
- Shared channel
- Stage fit
- StartingEarly revenueGrowingScaling
- Goals served
- AwarenessAuthorityLeads
Tools and examples
LinkedIn for B2B · Instagram for consumer brands · YouTube for long-form authority · TikTok for breakout consumer growth