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Method 9 · Outreach
Texting and Video Texting
One-to-one and one-to-few SMS and video messages that cut through inbox noise.
What it actually is
Short personal SMS check-ins, video texts via tools like Bonjoro or Loom, and opt-in SMS campaigns to existing clients and warm leads.
Best for
Coaches, consultants, agency owners, and founders with a personal brand and a list of warm contacts.
Watch-outs
Cold SMS without consent is illegal in most U.S. jurisdictions. Stay opted-in and stay short.
Real talk
A ninety-second video text replying to a real signal beats a five-paragraph email every time. Use it where it is appropriate.
First steps
- 1.Set up a tool that records short videos one-handed
- 2.Reply to the next ten warm leads with a video instead of typed text
- 3.Track reply rates against your typed baseline
The numbers
- Effort
- Low effort
- Impact ceiling
- Solid impact
- Timeline
- Results in days
- Time required
- Under 5 hrs/week
- Budget required
- Free or near-free
- Primary medium
- Direct outreach
- Channel type
- Owned channel
- Stage fit
- Early revenueGrowingScaling
- Goals served
- SalesLoyaltyLeads
Tools and examples
Bonjoro · Loom video replies · Personal SMS to clients · Community Slack DMs