Method 15 · Broadcast
Traditional Media
Radio, TV spots, direct mail, print ads, and billboards.
What it actually is
Pre-digital channels that still move money for the right business. Local radio spots, targeted direct mail, niche print ads, and high-traffic billboards.
Best for
Local services, real estate, home services, regional consumer brands, and any business with a defined geographic territory.
Watch-outs
Hard to measure cleanly. Use vanity URLs, unique phone numbers, and offer codes to attribute lift, or do not run it at all.
Real talk
Direct mail to a curated list still has one of the highest response rates in marketing. Most digital-first founders dismiss it on instinct and miss the easy wins.
First steps
- 1.Pick the one geography or list segment most worth dominating
- 2.Set up call tracking and unique URLs before launch
- 3.Run a four-week test against a clean control before scaling
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Solid impact
- Timeline
- Results in weeks
- Time required
- 10 to 20 hrs/week
- Budget required
- $2K+/mo
- Primary medium
- Audio or video
- Channel type
- Paid channel
- Stage fit
- GrowingScaling
- Goals served
- AwarenessLeads
Tools and examples
Local AM/FM radio · Cable TV spots · Every Door Direct Mail · Niche trade magazines · Highway billboards