Method 31 · Social
Video Promotions
Short-form and long-form video as the engine of awareness and trust.
What it actually is
YouTube long-form, TikTok and Reels short-form, and demo videos. Video carries personality and information in ways no other format does. Increasingly the dominant content medium across every platform.
Best for
Personal-brand founders, consumer brands, software demos, course creators, and any business where seeing the product in action shortens the sale.
Watch-outs
Production polish matters less than clarity, energy, and the first three seconds. Founders who lean on agency-polished video often underperform founders who film themselves on a phone.
Real talk
The hardest part of video is the first thirty videos. After that the format gets easier and the compounding starts. Most founders quit at video twelve.
First steps
- 1.Commit to thirty videos before judging a single one
- 2.Pick the one platform your buyers watch and ignore the others for ninety days
- 3.Keep the gear minimal: phone, mic, light, and a quiet room
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Strong impact
- Timeline
- Results in months
- Time required
- 5 to 10 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- Audio or video
- Channel type
- Shared channel
- Stage fit
- Early revenueGrowingScaling
- Goals served
- AwarenessAuthorityLeads
Tools and examples
YouTube long-form · Instagram Reels · TikTok · LinkedIn native video · Vimeo for product demos