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Method 3 · Owned media
Webinars (Live and Evergreen)
Scheduled online sessions that teach a narrow problem and present an offer at the end.
What it actually is
Live webinars are real-time training plus Q&A plus pitch. Evergreen webinars are recorded and replayed on a schedule for cold traffic. Both work, for different reasons.
Best for
Anyone selling a course, a coaching program, a software tool, or any service over $1K. The format earns trust at distance.
Watch-outs
Most webinars are too long, too vague, and the offer arrives too soft. Tight script. Clear next step. Real value upfront.
Real talk
Live first. Run it ten times until the script is sharp. Only then turn it evergreen and put paid traffic against it.
First steps
- 1.Pick the one painful problem your buyer pays you to solve
- 2.Build a forty-minute teaching session plus a ten-minute pitch
- 3.Run it live four Thursdays in a row before automating it
The numbers
- Effort
- Moderate effort
- Impact ceiling
- Strong impact
- Timeline
- Results in weeks
- Time required
- 10 to 20 hrs/week
- Budget required
- Under $500/mo
- Primary medium
- Audio or video
- Channel type
- Owned channel
- Stage fit
- Early revenueGrowingScaling
- Goals served
- LeadsSalesAuthority
Tools and examples
Zoom · Riverside · Demio · WebinarJam · EverWebinar