The full playbook

34 methods, every channel a founder can run.

Hand-curated. Use Find your fit if you want a personalized ranking. Use this page if you want to see the entire menu.

All In-person Owned media Social Earned media Search Paid Outreach Automation Partnerships Broadcast Process

Method 6 · Outreach
Phone Calls
Picking up the phone when everyone else hides behind email.
StartingEarly revenueGrowing
Under 5 hrs/week · Free or near-free · Owned channel
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Method 8 · Outreach
Strategic Gifting
Personalized, high-touch gifting at scale to open doors and deepen relationships.
GrowingScaling
5 to 10 hrs/week · $500 to $2K/mo · Owned channel
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Method 9 · Outreach
Texting and Video Texting
One-to-one and one-to-few SMS and video messages that cut through inbox noise.
Early revenueGrowingScaling
Under 5 hrs/week · Free or near-free · Owned channel
See the playbook