The full playbook
34 methods, every channel a founder can run.
Hand-curated. Use Find your fit if you want a personalized ranking. Use this page if you want to see the entire menu.
Method 3 · Owned media
Webinars (Live and Evergreen)
Scheduled online sessions that teach a narrow problem and present an offer at the end.
Early revenueGrowingScaling10 to 20 hrs/week · Under $500/mo · Owned channel
See the playbookMethod 4 · Owned media
Virtual Summits
Multi-speaker online events where you host other experts and capture every attendee.
GrowingScaling20+ hrs/week · $500 to $2K/mo · Owned channel
See the playbookMethod 10 · Owned media
Lead Magnets and Opt-Ins
Free gifts, templates, quizzes, assessments, and challenges that build your database.
StartingEarly revenueGrowing5 to 10 hrs/week · Under $500/mo · Owned channel
See the playbookMethod 12 · Owned media
Substack and Standalone Newsletter
A newsletter you own, hosted as its own brand asset, not buried inside a website.
Early revenueGrowingScaling5 to 10 hrs/week · Free or near-free · Owned channel
See the playbookMethod 17 · Owned media
Book Authorship and Publishing
Writing a book that becomes the most powerful authority-building asset a CEO can own.
GrowingScaling20+ hrs/week · $500 to $2K/mo · Owned channel
See the playbookMethod 18 · Owned media
Thought Leadership
Articles, op-eds, LinkedIn long-form, and contributed pieces in major media.
Early revenueGrowingScaling5 to 10 hrs/week · Free or near-free · Owned channel
See the playbookMethod 20 · Owned media
Podcasting and Live-Streaming
Hosting a show with the audience and the guests you want in your life.
Early revenueGrowingScaling5 to 10 hrs/week · Under $500/mo · Owned channel
See the playbookMethod 22 · Owned media
Email Nurture
Newsletters and email sequences that keep leads warm with content, stories, and offers.
StartingEarly revenueGrowing5 to 10 hrs/week · Under $500/mo · Owned channel
See the playbook