The full playbook

34 methods, every channel a founder can run.

Hand-curated. Use Find your fit if you want a personalized ranking. Use this page if you want to see the entire menu.

All In-person Owned media Social Earned media Search Paid Outreach Automation Partnerships Broadcast Process

Method 26 · Partnerships
Referral Programs
A formal way for clients, partners, and friends to send you new business.
Early revenueGrowingScaling
Under 5 hrs/week · Free or near-free · Owned channel
See the playbook
Method 30 · Partnerships
Community Building
Forums, online and offline groups, and member spaces that you host or own.
GrowingScaling
10 to 20 hrs/week · Under $500/mo · Owned channel
See the playbook
Method 33 · Partnerships
Joint Ventures and Affiliate Marketing
Formal partnerships and affiliate programs where another brand sells your offer to their audience.
GrowingScaling
5 to 10 hrs/week · Under $500/mo · Shared channel
See the playbook