The full playbook

34 methods, every channel a founder can run.

Hand-curated. Use Find your fit if you want a personalized ranking. Use this page if you want to see the entire menu.

All In-person Owned media Social Earned media Search Paid Outreach Automation Partnerships Broadcast Process

Method 11 · Social
Social Media
Posting consistently on LinkedIn, X, Instagram, YouTube, TikTok, Facebook, Pinterest, or Snapchat to build audience and trust.
StartingEarly revenueGrowing
5 to 10 hrs/week · Free or near-free · Shared channel
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Method 13 · Social
Live Social Commerce
Selling in real time on TikTok Shop, Instagram Live Shopping, and YouTube Shopping.
Early revenueGrowingScaling
10 to 20 hrs/week · Under $500/mo · Shared channel
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Method 31 · Social
Video Promotions
Short-form and long-form video as the engine of awareness and trust.
Early revenueGrowingScaling
5 to 10 hrs/week · Under $500/mo · Shared channel
See the playbook