The full playbook
34 methods, every channel a founder can run.
Hand-curated. Use Find your fit if you want a personalized ranking. Use this page if you want to see the entire menu.
Method 1 · In-person
Creative Guerilla Marketing
Unconventional, low-cost, in-the-street stunts engineered for word of mouth.
StartingEarly revenueGrowing5 to 10 hrs/week · Under $500/mo · Shared channel
See the playbookMethod 2 · In-person
Speaking Engagements
Showing up on stage, on a panel, or as a guest expert in front of a curated room.
Early revenueGrowingScaling5 to 10 hrs/week · Free or near-free · Earned channel
See the playbookMethod 5 · In-person
Strategic Networking
Showing up in the rooms where the people who can change your business already are.
Figuring it outStartingEarly revenue5 to 10 hrs/week · Under $500/mo · Shared channel
See the playbookMethod 7 · In-person
High-Touch Client Experiences
Dinners, private events, and meaningful in-person moments that make existing clients into evangelists.
GrowingScaling10 to 20 hrs/week · $2K+/mo · Owned channel
See the playbookMethod 28 · In-person
Lead Events
Workshops, mixers, and small events designed to attract qualified prospects in person.
Early revenueGrowingScaling5 to 10 hrs/week · Under $500/mo · Owned channel
See the playbookMethod 29 · In-person
Tradeshows
Attending or speaking at the conferences where your industry already gathers.
GrowingScaling10 to 20 hrs/week · $2K+/mo · Shared channel
See the playbook